Sydney's Top Clinic Generates Over $70,000 in One Launch Event with Australia's First AuraLux Launch
Photo from Mocha Beauty
The Temple Skincare & Spa in Sydney has become the first AuraLux clinic in Australia - and the first outside the USA. AuraLux is a cold fibre laser skin treatment used for skin rejuvenation, targeting concerns like dullness, fine lines, sun damage and uneven texture with minimal downtime.
For Temple’s Owner, Rene, the decision to bring AuraLux to her clinic was simple. "When I see a good treatment or device that is safe, effective and proven, I jump."
Going above and beyond a traditional technology launch, Rene, and PAS Business Development Partner, Denise, showed what can happen when world-leading laser technology is paired with the right commercial strategy.
"Being the first clinic outside the US set a benchmark - not just clinically, but commercially - and Temple was the perfect partner to lead that," says Denise. "Rene and her team invest in technologies that solve real treatment challenges, and they are fully committed to planning the launch. That combination of clinical excellence, trust and preparation made them the ideal clinic."
Claiming the launch was an "all-time favourite," Rene wanted it to be different from the start. "Of course we wanted to make money to pay for our device, however in my mind I envisioned it being more a combination of a sales event, mixed with a branding exercise, and a Temple client engagement evening; a cocktail party vibe with an education and sales twist."
The AuraLux Sydney Launch: The Stats
📈 Australia's first AuraLux clinic, outside the US
📈 $64,706 generated on the night of the launch
📈 $70,106 final total, after next-day additions
Why the AuraLux Launch Worked
Without support from a committed distributor, salons can often make the mistake of thinking the investment ends once the device arrives. "Even great technology needs confident teams, patient education and an ongoing strategy," adds Denise. "Without that, clinics can struggle to build momentum, and the technology never reaches its full potential."
With PAS, true partnership means being invested in a clinic's success long after the technology is installed. "We support our clinics at every stage - from planning and implementation through to clinical education, marketing, launch strategy and ongoing business development. Behind that is an incredible support network, including our clinical education team, marketing team and dedicated in-house service department. Ultimately, we want our clinics to see us as an extension of their team. When they succeed, we succeed."
Rene's biggest success metric? "The atmosphere. The room was full of energy, clients were engaged and the Temple team delivered an experience that felt authentic rather than sales-driven."
Key Business Takeaways for Clinics Considering a Launch
✔️ A successful launch is never just about installing a device - it's about preparing the business to maximise the opportunity. Success comes from combining great technology with education, preparation and the right support. When those elements come together, the commercial results naturally follow.
✔️ A great launch creates long-term demand. It builds awareness, generates referrals, and establishes the treatment as a hero service within the clinic rather than simply another device sitting on the floor. Because when you get the launch right, the momentum can continue long after the event itself.
✔️ With technology, after-sales support is just as important as the technology itself, and having experienced people there when you need them gives clinics confidence that they're never on their own.
The Bigger Picture: Skin Health Over One-Off Treatments
Denise encourages salons to look beyond the laser. "What has genuinely impressed us is the quality of the skin we're seeing after treatment. It's helping clinics shift the conversation from simply treating a concern to improving overall skin health. Commercially, that's exciting because it creates opportunities for treatment plans, memberships and long-term patient relationships rather than one-off procedures. In today's market, that's incredibly valuable for both the clinic and the patient. Combined with its versatility across a wide range of indications and skin types, AuraLux represents a new generation of laser technology."
Frequently Asked Questions
What is AuraLux? AuraLux is a cold fibre laser skin treatment designed for skin rejuvenation. It targets concerns such as dullness, fine lines, sun damage, uneven texture and tone, with minimal downtime compared to traditional laser treatments.
Who was the first clinic to launch AuraLux in Australia? The Temple Skincare & Spa in Sydney became the first AuraLux clinic in Australia, and the first outside the USA, following a launch event that generated $70,106 in total sales.
How much did The Temple Skincare & Spa's AuraLux launch generate? The launch generated $64,706 on the night, reaching a final total of $70,106 after next-day additions.
Who supports clinics launching AuraLux in Australia? Pro Aesthetic Solutions (PAS) supports Australian clinics through every stage of an AuraLux launch - from planning and clinical education to marketing, launch strategy and ongoing business development.
Thinking about your clinic's next big launch? Reach out to your PAS Business Development Partner to talk strategy — not just the device.
📞 1800 625 387 | proaestheticsolutions.com.au